Adam Sopher is Co-founder and Director of Gourmet Popcorn brand Joe & Seph’s. Officially the best tasting popcorn around with 34 Gold Great Taste Awards. Now stocked in 3,000 customers in 19 countries. After a career in management consulting Adam became an entrepreneur alongside his family with the launch of Joe & Seph’s. 2016 saw them launch the first official Marmite popcorn in partnership with Unilever, with previous brand collaborations also including BrewDog and Laurent Perrier. They’ve won plaudits from experts in the food and drink industry including Michelin Star Chefs Marcus Eaves, Peter & Jonray Sanchez as well as 2013’s Great British Bake Off Winner, Frances Quinn. Their popcorn is used by the leading lights of the hospitality industry from Claridges to The Soho Hotel, as well as the Picturehouse Cinema group.