Martha Swift Maven

martha swift

Martha Swift co-founded Primrose Bakery in 2004, when she and her then business partner realised there was a gap in the market in London for cupcakes and cakes that both looked and tasted amazing. Thirteen years on, there are 3 Primrose Bakery shops in London and 5 cookbooks. From starting with two flavours of cupcake, the bakery now produces over 70 different flavours throughout the year along with a huge range of layer cakes, biscuits, loaves, slices and more, all baked onsite daily in each of the three shops. 


Martha will be taking part in FROM POP UP TO PERMANENT: HOW TO RUN A SUCCESSFUL FOOD BUSINESS on April 12, 2017.