Martha Swift Maven

martha swift

Martha Swift co-founded Primrose Bakery in 2004, when she and her then business partner realised there was a gap in the market in London for cupcakes and cakes that both looked and tasted amazing. Thirteen years on, there are 3 Primrose Bakery shops in London and 5 cookbooks. From starting with two flavours of cupcake, the bakery now produces over 70 different flavours throughout the year along with a huge range of layer cakes, biscuits, loaves, slices and more, all baked onsite daily in each of the three shops.