Pippa Murray is the founder of Pip & Nut. While training for marathons, Pip often found herself eating peanut butter straight from the jar. When she examined the ingredients, she saw that most supermarket brands were full with either palm oil and sugar, while the healthy ones were just a tad too healthy looking. This sparked the idea to create a brand that looked to 'clean' up the product, innovate with flavours and introduce a more contemporary and culturally relevant brand to the shelf. After 18 months of product development the product range launched into Selfridges in January 2015. Now Pip & Nut are a fast growing brand, having achieved listings with over 2300 stores in the UK, including major retailers like Sainsbury's, Holland & Barrett, Ocado and Wholefoods. She was also Crowdcube's 2014 Entrepreneur of the Year and won Virgin's Best Retailers.