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  • The Dock Tobacco Quay, Wapping Lane, London E1W 2SF London United Kingdom (map)

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Whether you have an idea for a pop-up, you already run a food stall or truck, or are looking to make the move towards a permanent venture, this talk will help you find the answers to make your business a success.

Join Martha Swift, founder of Primrose BakeryJames Elliot, co-founder of Pizza Pilgrims, and Stuart Langley, founder of Disappearing Dining Club, for inside knowledge on how to market yourself, grow your business, and sustain your success.

  • Primrose Bakery's Martha Swift discusses how to find and fill a gap in the market, and maintain your success within a competitive market
  • Pizza Pilgrims' James Elliot explains how the business transitioned from food truck to numerous restaurants
  • Stuart Langley discusses the UK pop-up scene and explains the value in not having a permanent location.


  • Complimentary drinks
  • Panel discussion with the three experts, with dedicated q&a time
  • Ask the speakers more specific questions during one-to-one chats at the end of the event, and network with other likeminded attendees

Martha Swift co-founded Primrose Bakery in 2004, when she and her then business partner realised there was a gap in the market in London for cupcakes and cakes that both looked and tasted amazing. Thirteen years on, there are 3 Primrose Bakery shops in London and 5 cookbooks. From starting with two flavours of cupcake, the bakery now produces over 70 different flavours throughout the year along with a huge range of layer cakes, biscuits, loaves, slices and more, all baked onsite daily in each of the three shops. 

Stuart Langley founded Disappearing Dining Club in 2010 after 15 years of running bars, restaurants and members clubs in London and overseas. DDC aims to bring ‘like-minded people together to enjoy great food, drink and good company in reclaimed or unusual private spaces in London’. Alongside dinner dances and pop-up events, Stuart launched Back in 5 Minutes on Brick Lane in summer 2013.

James Elliot is the co-founder of Pizza Pilgrims, which started life in 2011 after he and his brother drove a three wheeled Piaggio Ape back from Italy on a 6 week "Pizza Pilgrimage" of discovery. Once home, they installed a Neapolitan pizza oven in the van and sold their first pizza on Berwick St Market in Soho. Since then, they have traded at a huge variety of events across the country, and opened five pizzerias in London.

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Earlier Event: April 11