From family updates sent alongside cheesy Christmas photos, to mass emails sent from those recently moved abroad, and emotional Facebook status updates to blogs on various platforms – relaying news has rapidly morphed formats over the past few years. Now, in the era of MailChimp and TinyLetter, both individuals and businesses are latching on to the importance of newsletters.
Whether you want to further your own brand, make a living, or simply gain virtual pen pals, knowing how to create, market and sustain a great newsletter has become an invaluable tool. Learn how to do just that, with the founders and writers of the fantastic The Dolly Mail and Domestic Sluttery newsletters.
Join Dolly Alderton, Sian Meades and Laura Brown for a lively panel talk, as they discuss what inspired them to start a newsletter in the first place, why they don't "just" blog, and what's next for the format.
- How to get started - the platforms available, what works and what doesn't
- How to keep an audience engaged
- Why the format works and why it's right for now
- How to grow your platform
- How to monetise
- Complimentary drinks
- Dedicated q&a time
- Ask more specific questions during one-to-one chats at the end of the event
- Network with other likeminded attendees
Dolly Alderton is a journalist and writer. She writes features on love, dating, sex, friendship, women's issues, social trends, food and travel for a range of magazines and papers such as Grazia, Glamour, Marie Claire, Red, GQ, The Telegraph and The Sunday Times Style. She co-hosts the news and pop-culture podcast The High Low. Her first book Everything I Know About Love, will be published by Fig Tree/Penguin next Spring. The Dollymail launched in January 2016 and has just under 8000 subscribers.
Sian Meades and Laura Brown have worked for many years as editors. Laura has worked in magazines for over a decade as Editor-in-Chief of the Beano and, before that, Editor of Shout. Sian was the original founder of Domestic Sluttery and writes about all things lifestyle for The Times and The Sunday Times, MADE.COM, Oh Comely and The Simple Things. Domestic Sluttery launched in October 2016 and reaches thousands of women every day, with a 50% open rate.