In the food industry, branding is key to success or failure. Your brand identity can inspire confidence and trust, while attracting attention and targeting your key demographic. Whether you're yet to launch, or are already selling a food product, this talk is for you.
Learn how to make your brand represent your product and ethos through only a logo, and how to increase your sales. Join the founders of Pip & Nut, Ugly Drinks and Bread and Jam festival as they discuss how they created their successful branding and marketing strategies, what mistakes they made, and what they’ve learnt along the way.
- Learn which designs work & why (and which don't)
- Discover how to brand your product in order to stand out on the supermarket shelves
- Hear how best to work with designers
- Find out the costs of the branding and merchandising process
- Complimentary drinks
- Dedicated q&a time
- Ask more specific questions during one-to-one chats at the end of the event
- Network with other likeminded attendees
Pippa Murray is the founder of Pip & Nut. While training for marathons, Pip often found herself eating peanut butter straight from the jar. When she examined the ingredients, she saw that most supermarket brands were full with either palm oil and sugar, while the healthy ones were just a tad too healthy looking. This sparked the idea to create a brand that looked to 'clean' up the product, innovate with flavours and introduce a more contemporary and culturally relevant brand to the shelf. After 18 months of product development the product range launched into Selfridges in January 2015. Now Pip & Nut are a fast growing brand, having achieved listings with over 2300 stores in the UK, including major retailers like Sainsbury's, Holland & Barrett, Ocado and Wholefoods. She was also Crowdcube's 2014 Entrepreneur of the Year and won Virgin's Best Retailers.
Hugh Thomas is the Co-Founder and Head of Marketing for new drinks start up Ugly Drinks. Ugly is an 100% natural, fruit infused sparkling water with no sugar, no sweetener and no artificial ingredients. Previous to launching Ugly, Hugh lead the UK marketing effort at soft drinks phenomenon Vita Coco Coconut Water from launch in the UK.
In 2004, Jason Gibb chucked in a successful career as a TV producer to become an olive farmer in Italy. Along with his partner he bought an abandoned olive grove and with no background in food, no knowledge of olive oil and no idea how to speak Italian, built his first food business. Their adopt an olive tree programme allowed customers to adopt one of their tree and receive the oil that it produced. He also sold his oil to the likes of Selfridges, John Lewis and Waitrose.
After 10 years Jason sold the oil business and went on to set up a 2-day conference for emerging and scaling food and drink businesses called Bread & Jam. His latest food project is a sustainable fish and chip shop called Jimmy Krill’s.