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  • The Dock, Tobacco Dock Wapping Lane London, England, E1W United Kingdom (map)
Maven viral

From otters that look like Benedict Cumberbatch to Ellen DeGeneres' Oscars selfie and Ryan Gosling's "Hey girl" memes – everyone can conjure up a number of different posts associated with the word "viral." But if you aren't a celebrity, a social media influencer, or a website like BuzzFeed, how do you create content that will not only be clicked on, but also shared?

During this evening talk, BuzzFeed's former senior editor Flo Perry will cover everything about the science of what makes people share stuff on the Internet. You'll learn how to establish an engaging online presence, how to make content "piggyback" on existing posts, and how to measure your success. Flo will discuss words that the Internet loves, how to stay current, and how to spot an image with viral potential. She'll also go through how to approach different social media platforms and how to grow your following. 

Maven viral

This talk is ideal for:

  • Journalists or editors who want to create content that people will see and share
  • Businesses wanting to increase their reach on social media
  • People who would like to get their work out to a wider audience


Tickets include complimentary drinks, dedicated q&a time, and the opportunity to ask the speaker more specific questions during one-to-one chats at the end of the event, and to network with other like-minded attendees.

Flo Perry Maven

Flo Perry is a senior editor at BuzzFeed and a freelance writer and illustrator specialising in content that makes people laugh. She is one of BuzzFeed's top performing writers and her comics have been seen by millions of people. 

Earlier Event: October 10
Later Event: October 17